How one distillery is fulfilling a crucial need for hand sanitizer and donating bottles to first responders and healthcare workers
It’s certainly fitting that the word “Spirit” is nested in the name of a family-owned distillery based in Salem, New Hampshire. Melio customer Fabrizia Spirits, normally a marketing leader of all-natural limoncello and ready-to-drink cocktails, have retrofitted their production line in order to respond to the shortage of hand sanitizers during the coronavirus pandemic.
As the crisis began to affect customer orders, brothers Phil and Nick Mastroianni imagined they might have to cut employee hours or worse. But upon hearing that the FDA had issued temporary allowances for distilleries to start producing hand-sanitizer, they saw an opportunity to both keep operations going and step up and help in a unique way. They were able to repurpose their line within a matter of days and begin manufacturing hand sanitizer. They are now in full production mode and have committed to donating 7000 bottles to medical staff and first responders.
Fabrizia Spirits Hand Sanitizer - Store Locations
One of the key ingredients that make Fabrizia Spirits products unique are lemons from Sorrento, Italy. The team is now infusing their hand sanitizer with the same lemony goodness to give it a great scent.
Last week, Fabrizia posted on Instagram: “Due to the recent demand for hand sanitizer we are now operating 24/7. Here is a little of what's going on behind the scenes. The donation list is growing and we are on a mission to get to everyone. Please email firstname.lastname@example.org if you are a hospital, fire, or police station in need. You hear it all the time but truer words could not be spoken, we are literally all in this together.”